What Is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is the process of structuring a website so
that search engines can read it correctly. Good SEO will provide better search
engine rankings, web site traffic and increase your potential to generate
business online. Bad search engine optimization will not accomplish the same
Internet marketing goals. When a website or
blog has the best SEO, it will get the desired search engine rankings on Google,
Bing and Yahoo. The goal is to obtain organic listings (not paid listings) at
the top of the first page. This can be quite a challenge.
There is nothing more frustrating then knowing that my website needs more traffic & exposure, though not knowing who to choose for help. Our company recommends an organic SEO expert.
Search Engine Optimization involves selecting the right keywords and keyword phrases, cleaning the website code, applying the proper meta tags, creating web page content and SEO marketing (offsite). The best SEO attracts the appropriate target markets. In fact, expert SEO will produce the web traffic, search engine rankings and business from the Internet. This sounds easy, right? Well, those of us with a passion for SEO may think so. On the other hand, if this was a career suitable for all people, they could handle their online marketing on their own. The reality is that Search engine optimization is both technical and creative. Most companies are trying to find the "best SEO" to increase online business.
Organic Search Engine Optimization (Pittsburgh SEO)
Search engine optimization is not as difficult as it is time consuming.
It takes competitive research, strategy planning, attention to detail, code and
content manipulation, as well as the facets that are involved in the regular
Internet marketing process. Additionally, the SEO marketing is not exactly the
same as Search Engine Marketing (SEM), though it is obviously connected. SEM
typically include "pay per" strategies to obtain higher rankings. ALMC Solutions
specializes in organic SEO.
We find no reason to lock into pay per services until we see how the natural search engine
optimization will do. We say NO to unnecessary SEM techniques. We reserve it for
later. This is typically to complete branding (last part of .
What is Organic Search Engine Optimization?
Organic Search Engine Optimization means that we do not begin your SEO process by paying for exposure unless you insist due to larger branding needs. In that case, we would discuss alternative solutions because you will still need to natural SEO. Search Engine Marketing will greatly increase start up budget needed. ALMC Solutions would explain the strategies associated with a Pay Per approach first and prepare to assist with cautious SEM strategies. For some companies, SEM is sometimes the "right thing to do", though can be damaging if not done correctly. The natural process in its entirety is best and that is what our Pittsburgh Search Engine Optimization company specializes in doing for your website.
How can I see the Organic Search Engine Listings?
The organic search engine listings are the 10 detailed listings on the left hand side of any page on a search engine or directory. These organic listings differ from the 1 to 3 paid listings at the top of a page or up to 8 listings on the right hand side of a search engine page. These are all pay-per-click listings which means that each time a web user clicks one of the listings, you will pay what Google, Yahoo, MSN (Bing) or whichever resource states is the cost of that advertising location. This pay per click rate can range from cents to several dollars per click. As you can imagine, paying the major search engine for web traffic can add up quickly; especially when you are targeting the competitive keywords. This is why having organic search engine strategies are key! When customers place a search for your business, there is a percentage that are attracted to the organic search engine listings. In fact, many purposely do not click on the Sponsored Listings (pay per click listings) because they prefer the quality of the organic results. Since there are only ten per page, these can be a competitive search engine position to obtain. In worse case scenarios, the search engine market can help you obtain and retain the listings, but the goal is to have natural / organic placement.
Your website will not market itself. Don't wait until the last minute to start driving quality web traffic, SEO rankings and new business. Talk with ALMC Solutions about organic search engine optimization services!