SERP | Search Engine Results Page | SE Results
Need to understand how the SERPS (Search Engine Results Pages) work?
Go to Google and type in a keyword or search phrase that your customer would use to find your website. If you typed in a competitive keyword or keyword phrase, then you will see 1 to 3 shaded links at the top of the page. These are PAID listings called Pay Per Click (PPC). They are exactly as their name states. The advertiser pays each time a browser clicks on their listing. If you see 1 to 10 listings on the right hand side of the page, those are also PAID listings / Pay Per Click. Again, the advertiser pays each time a unique visitor clicks on those listings. They are on the right hand side of the page because they do not pay as much per click as those 3 websites at the top of the search engine page. If you placed a search using a keyword or keyword phrase that the search engine considers “competitive”, then you will see a map with 1 to 10 listings. These Local Listings could result on this map using a free (organic) or paid (SEM) SEO processes. This is a nice place to have a listing, though is geo targeted. After all of this, you will see 10 links and descriptions below the 3 PPC and / or the Local Map.
These are the organic search engine results.
There are only 10 on each search engine results page. NOTES: Paid listings are part of the “SEM” and not Organic SEO because people pay for the listings. They are called Pay Per Click (PPC). Organic listings or natural seo listings are unpaid. They rank per website code, creative and intelligent SEO marketing process. Google is the #1 search engine in the world. It is extremely important to have map listings and natural SEO listings on Google. In fact, you want to be in the “hot zone” which are the top 5 organic listings on the first search engine results page. Since there are only 10 organic listings per SERP, top rankings are not always easy to obtain. This is why people gravitate to SEM (Search Engine Marketing) and paying for advertisements, contextual listing, etc.
Excellent Organic SEO will avoid SEM expenses and get you to the top of the SERPs.
SEO Has Become Social. Has Your Online Marketing?
As we approach the end of 2009, it is hard to contain the excitement of how Internet Marketing progressed this year and the reality that we will begin the 2010 New Year on the same path. we are still experiencing the overlap of the Web 2.0 and Web 3.0 Internet generations, is rather exciting. We have welcomed the combination of old and new Internet marketing concepts. Now familiar with the basics, we are developing powerful SEO Marketing and Social Media Optimization processes as well. One that fosters excitement in the serious affiliates and online marketing professionals how SEO and Internet Marketing has transitioned over the past few years; the past year more specifically.
Make sure to give your business a Social SEO and Social Media Optimization lift for the 2010 New Year!
SEO Marketing Blog = SEO + Marketing
Want to learn how to gear up for better online business?
In this fast paced world of business, only those with the most competitive Internet Marketing and Local Marketing strategies will survive. This has little to do with the shift in economy or the stock market. It has been this way sine the 1990s … The difference is that more companies were utilizing offline marketing because they did not understand the advantages of the Internet for business development, social interactions and lead generation as they are doing these days. Regardless, the Internet is now a daily resource for both business owners and consumers; SEO, Social Media and Internet Marketing is how we take our business “to the next level” and gain viral exposure. Welcome to the SEO Marketing Blog courtesy of ALMC Solutions. It is our mission to help improve your online marketing and help your company gear up for better Internet business strategies.
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Web 2.0 / Blogging / Web 3.0
Search Engine Marketing (SMM)
