Need to understand how the SERPS (Search Engine Results Pages) work?

Go to Google and type in a keyword or search phrase that your customer would use to find your website. If you typed in a competitive keyword or keyword phrase, then you will see 1 to 3 shaded links at the top of the page. These are PAID listings called Pay Per Click (PPC). They are exactly as their name states. The advertiser pays each time a browser clicks on their listing. If you see 1 to 10 listings on the right hand side of the page, those are also PAID listings / Pay Per Click. Again, the advertiser pays each time a unique visitor clicks on those listings. They are on the right hand side of the page because they do not pay as much per click as those 3 websites at the top of the search engine page. If you placed a search using a keyword or keyword phrase that the search engine considers “competitive”, then you will see a map with 1 to 10 listings. These Local Listings could result on this map using a free (organic) or paid (SEM) SEO processes. This is a nice place to have a listing, though is geo targeted. After all of this, you will see 10 links and descriptions below the 3 PPC and / or the Local Map.

These are the organic search engine results.

There are only 10 on each search engine results page. NOTES: Paid listings are part of the “SEM” and not Organic SEO because people pay for the listings. They are called Pay Per Click (PPC). Organic listings or natural seo listings are unpaid. They rank per website code, creative and intelligent SEO marketing process. Google is the #1 search engine in the world. It is extremely important to have map listings and natural SEO listings on Google. In fact, you want to be in the “hot zone” which are the top 5 organic listings on the first search engine results page. Since there are only 10 organic listings per SERP, top rankings are not always easy to obtain. This is why people gravitate to SEM (Search Engine Marketing) and paying for advertisements, contextual listing, etc.

Excellent Organic SEO will avoid SEM expenses and get you to the top of the SERPs.

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It is 6:52 on a Saturday morning. My partner and I are chilled to the bone from all of the Florida rain. Yet, we are excited to seo the night away while determining the best ways to greet new online friends in the Jacksonville SEO areas. As Internet marketing and organic SEO experts, we see phenomenal potential and mutually rewarding benefits in launching this Jacksonville SEO market, but we are also T-I-R-E-D. We have been working ALL NIGHT and want the creative juices to flow flow flow … it’s always like that at the end of the year. This is a bitter sweet blessings of the Internet marketing industry. The plus is that January 2010 will drive more than the Miami Super Bowl in frenzy. If you will have us, this 2010 new year will also bring Jacksonville SEO Experts for your business. Are you ready for a new level of marketing? Guess you could say that the 2010 New Year has us as much on edge for struggling business owners as the Jacksonville Jaguars has fans shaking their heads. Need help with online business branding and marketing? Visit this Florida SEO Marketing page.

Definitions of SERP / SERPS

A search engine results page (SERP), is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the Keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query. ~ Wikipedia

(1) (Search Engine Results Page) The page of results that a search engine returns. It includes links to pages that have been automatically discovered by search engine spiders, manually indexed by people or that are paid for by advertisers. See spider and search engine. (2) (Serp) A suite of Java development utilities that includes tools for manipulating bytecode directly. ~ The Free Dictonary

As the Internet becomes more competitive with Geo Targeting / Local Marketing and aggressive blogging SEO strategies … It is important to watch the search engine trends, rankings and social networks in order to remain the most competitive: Florida SEO Marketing Blog Search Volume Trends for Tampa, FL, USA – Tampa Bay Lightning win Stanley Cup @ Omaha World-Herald (subscription) – Jun 8 2004 – Hurricane Charley Surge Could Swamp Tampa @Â Duluth News Tribune – Aug 13 2004 – Favre Headed To Tampa? @ WJBO – Aug 6 2008 – Tampa Bay into World Series @ Fox Sports – Oct 20 2008 – Carolina 3, Tampa Bay Buccaneers 0 (1) @ The Ledger – Dec 9 2008 – Detection Canines Help Tampa Prepare for Super Bowl XLIII @Â SYS-CON Media – Jan 30 2009 Search Volume Trends for Jacksonville, FL, USA – Agles Soar to Jacksonville @ Munster Times – Jan 24 2005 – McCartney Rocks Halftime In Jacksonville @ Kansas City Channel.com – Feb 7 2005 – Recap: Jackson

As we approach the end of 2009, it is hard to contain the excitement of how Internet Marketing progressed this year and the reality that we will begin the 2010 New Year on the same path. we are still experiencing the overlap of the Web 2.0 and Web 3.0 Internet generations, is rather exciting. We have welcomed the combination of old and new Internet marketing concepts. Now familiar with the basics, we are developing powerful SEO Marketing and Social Media Optimization processes as well. One that fosters excitement in the serious affiliates and online marketing professionals how SEO and Internet Marketing has transitioned over the past few years; the past year more specifically.

Make sure to give your business a Social SEO and Social Media Optimization lift for the 2010 New Year!

Want to learn how to gear up for better online business?

In this fast paced world of business, only those with the most competitive Internet Marketing and Local Marketing strategies will survive. This has little to do with the shift in economy or the stock market. It has been this way sine the 1990s … The difference is that more companies were utilizing offline marketing because they did not understand the advantages of the Internet for business development, social interactions and lead generation as they are doing these days. Regardless, the Internet is now a daily resource for both business owners and consumers; SEO, Social Media and Internet Marketing is how we take our business “to the next level” and gain viral exposure. Welcome to the SEO Marketing Blog courtesy of  ALMC Solutions. It is our mission to help improve your online marketing and help your company gear up for better Internet business strategies.

Search Engine Optimization (SEO)

Social Media Marketing (SMM)

Web 2.0 / Blogging / Web 3.0

Search Engine Marketing (SMM)